Sense Arena Becomes the Proud Cognitive Partner of the LA Kings

This deal marks Sense Arena’s first official partnership in LA and underscores its overall commitment to help grow the sport of hockey.

November 17, 2021

Share the news!

New, Multi-Year Agreement Makes Sense Arena the Proud Cognitive Training Partner of the LA Kings and Brings One-of-a-Kind, VR Hockey Training Technology to the NHL Team’s Players

AEG, the world’s leading sports and live entertainment company, and its National Hockey League (NHL) franchise, the LA Kings have launched a strategic new partnership with Sense Arena. The multiyear agreement, brokered by AEG Global Partnerships, makes Sense Arena the Proud Cognitive Training Partner of the LA Kings and brings the company’s state-of-the-art, virtual-reality hockey training platform directly to Kings’ players at the team’s official practice facility, Toyota Sports Performance Center (TSPC) in El Segundo, California. This deal mark’s Sense Arena’s first official partnership in Los Angeles and underscores its overall commitment to help grow the sport of hockey.

“We are excited to welcome a category leader like Sense Arena into the LA Kings family,” said Kelly Cheeseman, chief operating officer, AEG Sports. “Whether it’s on or off the ice, we are always looking for innovative new ways to enhance our players’ training, development, and rehabilitation and this partnership helps us to follow through on this important commitment in the best way possible. Being able to leverage their cutting-edge technology has been a game-changer when it comes to giving our players a winning competitive edge.”

The partnership, though new, builds on an existing and successful relationship between Sense Arena and the LA Kings, with the company’s first virtual off-ice VR training equipment having been installed at TSPC in 2020. Multiple Sense Arena systems for both goalies and players were deployed, each equipped with its own set of unique drills and features along with specific modules dedicated to skill development and rehabilitation. Since then, the platform has been used consistently not only by the Kings but also by their AHL affiliate the Ontario Reign and the Jr. Kings, and has resulted in significant growth of players' technical skills and cognitive development.

"Athletic training in virtual reality has become a reality in many sports - hockey, baseball, football, soccer, cricket, tennis, and table tennis to name a few. The speed of development of XR and related technologies is so fast, that we only see the tip of a huge iceberg of innovations that is yet to come. The Kings took an active role in this, not only by using it but also by advising in forming the hockey VR training platform, already 16 months ago," said Bob Tetiva, Founder and CEO of Sense Arena.

“Sense Arena is a new platform that helps goalies to train without being on the ice. This system can be used for goalies that are injured or coming off an injury. However, the most useful aspect of the Sense Arena system is being able to train without the added stress of physically putting equipment on and stepping on the ice. You can train at home or in your hotel room when you are on the road, reducing the stress on your body,” said LA Kings goaltending coach and Stanley Cup/Conn Smythe Trophy-winning goalie Bill Ranford.

Request a quote