Sense Arena Proud Cognitive Training Partner of the Arizona Coyotes

Our pack keeps growing and the new member is howling at the moon out of excitement.

November 17, 2021

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Our pack keeps growing and the new member is howling at the moon out of excitement.

The NHL post-season is almost here and we are very happy to let you know that we have become a proud Cognitive Training Partner of a team that is still fighting for the last open play-off spot in the West division: the Arizona Coyotes!

The club announced today the signing of a multi-year partnership agreement with Sense Arena which both the Coyotes and Tucson Roadrunners (AHL affiliate) players have been using for off-ice training. As part of the partnership, we will be further providing equipment to integrate into the Coyotes performance training and youth hockey initiatives.

“We are thrilled to welcome Sense Arena as our cognitive training partner,” said Coyotes President & CEO Xavier A. Gutierrez. “This is an example of leveraging cutting-edge technology and innovation to help us win on the ice while protecting our players off the ice. This partnership will also allow us to uniquely demonstrate their state-of-the-art virtual reality technology to our fans and youth hockey programs.”

While we are formally announcing our partnership today, we have been working with the sports performance team for several months and we know they will continue to use and push our solution for the benefit of the team. The Coyotes will be a great partner in developing cognitive performance. With our combined visions, together, we will make cognitive training more accessible and valuable to more players and programs and help the cognitive side of the game throughout the region.

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