PRAGUE, Czech Republic and NEW YORK CITY, New York. (April 12, 2023) – Sense Arena, the world leader in cognitive virtual reality tennis training, today jointly announced a partnership with IMG Future Stars ahead of its annual tennis tournament in Athens at TATOΪ Club which will be held on April 24-30.

This partnership is built on strong synergy between the two organizations, as Sense Arena strives to become the future of athletic training by providing a revolutionary training tool for the next generation of players to actively refine their mental game. Similarly, as a world-class annual event offering experiences to help prepare the players, parents and coaches for the professional tour, IMG Future Stars is committed to bringing the newest and best technology to its players.

“We are thrilled to team up with Sense Arena, as our mission at IMG Future Stars is to empower the next generation of tennis players and provide them with everything they need to compete at the highest level,” said IMG Future Stars Tournament Director and former ATP pro Marcos Baghdatis. “The benefits of this partnership will extend well beyond our April tournament, as Sense Arena’s incredible technology provides endless potential to impact the future of our sport.”

As a part of this partnership, Sense Arena and IMG Future Stars have teamed up to create theRoad to IMG Future Starsprogram which provides four players with the opportunity to incorporate Sense Arena’s virtual reality training technology into their training programs in the month leading into the tournament.

“We couldn’t be more excited about our new partnership with IMG Future Stars which will allow us to empower up-and-coming players and help develop the next generation of tennis greats with our groundbreaking technology,” said Sense Arena Vice President of Tennis YannickYoshizawa. “IMG has a storied history in tennis, and we are honored to align with such an important and impactful steward of the game.”

Along with theRoad to IMG Future Starsinitiative, Sense Arena will also introduce a monthlyIMG Future Stars virtual reality tennis competition into their platform which will be open to all Sense Arena for Tennis users. The virtual competition will take place on the IMG Athens Court, which Sense Arena is building in to its virtual platform. The winner of the virtual competition will be awarded the experience to train at one of the most renown academies in the world later in the year, the IMG Academy in Bradenton, Fla.

“IMG has played a significant role in my development throughout my career and I’m so excited that Sense Arena has collaborated with them to help develop the next generation of tennis players,” said WTA pro and Sense Arena ambassador Linda Fruhvirtova. “Personally, SenseArena has really helped me enhance the mental aspects of my game over the past few months and I can only imagine how useful it would have been to have such a game-changing tool earlier on in my career when I was growing my tennis game in my early teens.”

IMG has a celebrated place in the tennis world, having both developed and represented some of the greatest tennis players of all time, including Serena and Venus Williams, Novak Djokovic, Maria Sharapova, Carlos Alcaraz and more. In addition to development and training, IMG owns and executes major global tennis events, includingSense Arena for Tennis, which launched in November 2022,is used by Navratilova, as well as some of today’s top pro players including Brady, Sock, Brenda and Linda Fruhvirtova, Marie Bouzkova, Miomir Kecmanovic, Emil Ruusuvuori, Liudmila Samsonova,Daria Saville, Luisa Stefani and more. The technology is also used by the University of South Florida men’s and women’s tennis teams, as well as the Junior Tennis Champions Center (College Park, Md.) and the SVB Tennis Academy (Zephyrhills, Fla.).

For more information and updates on Sense Arena for Tennis, visit tennis.sensearena.com, or follow on Instagram (@SenseArenaTennis), Facebook, TikTok, and Twitter (@SenseArena).

To stay up to date on the latest news from the IMG Future Stars Invitational Tournament visit www.IMGFutureStars.com and follow us at @IMGTennis.

ABOUT SENSE ARENA

Sense Arena is headquartered in Prague, Czech Republic, and has North American offices in Tampa, Boston, and Whitby, Ontario. Launched in 2018, Sense Arena is the world leader in virtual reality sports training and offers state-of-the-art platforms for ice hockey and tennis players. The company’s ice hockey technology is used by more than 30 professional hockey teams – including five NHL teams – 11 NCAA schools, and youth hockey organizations across the globe, with more than 1.5 million drills conducted.

Sense Arena for Tennis, which launched in November 2022, is backed by International Tennis Hall of Famer Martina Navratilova and used by dozens of ATP and WTA pro players including Jennifer Brady and Jack Sock.

ABOUT IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

ABOUT TATOΪ CLUB

The IMG Future Stars Tournamentreturning for its second year the IMG Future Stars event will be held at the TATOÏ Club premises in Athens, offering top-tier tennis competition alongside educational workshops for players, parents and coaches, cultural experiences in Athens, and other recreational activities throughout the duration of the tournament. When the competition kicks off, Sense Arena will be launching the center court of TATOÏ Club for the competing players to get mentally ready in virtual reality before they step on court. It will also be available for all users worldwide to experience what it feels like to play at the prestigious IMG Future Stars tournament.

TATOΪ Club is a sports and wellness Club for members only. Hosting and supporting prestigious sports events and top athletes during their preparation for important tournaments is also part of the Club’s objectives.

MEDIA CONTACT

FINN Partners: Zach Groen, zach.groen@finnpartners.com