Privacy Policy
Your privacy is important to Sense Arena LLC. dba SA and its subsidiaries (“SA”, “we”, “our”, or “us”), and SA is committed to the protection of your personal information. Our Privacy Policy exists to help you understand what information SA collects, how we collect and use it, and what choices you have. To make sure your personal information is secure, we communicate our privacy and security guidelines to SA employees and strictly enforce privacy safeguards within the company. Please read this Privacy Policy before visiting our websites, accessing our services, or providing any personal information to SA. If you do not wish to have your information used and disclosed as provided in this Privacy Policy, please refrain from providing your information and/or delete the information you may have submitted in the past. In doing so, please understand that your access to information, services and other benefits may be substantially limited. Further assistance is available via email to support@sensearena.com.
If you use SA’s products or services, further information may also be provided in your contract with us. If you are an employee, worker or contractor of SA, the information about how we handle your personal information is available in the SA Handbook. We do not collect social security or equivalent national tax ID numbers, except for employment purposes. If you are a prospective employee or job applicant of SA, we will provide you with information about how we handle your personal information for recruitment purposes. This will be provided to you if you commence any of our recruitment initiatives.
1. Collection and Use of Personal Information
Personal information is data relating to a person that can be used to help uniquely identify them, either directly or indirectly. You may be asked to provide personal information when in contact with SA. If you do not provide us with certain requested personal information, we may not be able to provide you with some or all of SA’s products and services.
If you are a representative of a corporate entity, such as a professional sports organization, then SA may use your personal information to provide and customize our products and services and send you marketing communications related to our products and services.
For all sensearena.com users, we may use your data for purposes such as auditing, data analysis, and research to improve SA’s products, services, and customer communications. SA and its partners may share personal information and use it as described in this Privacy Policy. Such information may be combined with other information to provide and improve products, services, content, and advertising. This Privacy Policy does not cover and is not intended to restrict what we do with data that is aggregated and anonymized, so it is no longer associated with a personally identifiable user.
Where you are an individual (i.e., not a representative of a corporate entity) and have consented to us using your personal data for marketing purposes, we may use your information to conduct marketing and data analysis or to send you updates and news concerning SA and its business partners. If at any time after you have consented to us using your information for marketing purposes you wish us to stop using your information for these purposes, please email us at support@sensearena.com.
2. Personal Information We Collect
When you visit our website(s), download or install a software application, create a registered user account, purchase or register a product, complete a survey, or download a software update, we may collect information, including but not limited to: name, mailing address, phone number, email address, player profile information (as described in Section 3 below), contact preferences, credit card information and payment history.
We may also collect such information when you contact us in person (for example, at clinics, conferences, workshops, seminars, and other events), via telephone, facsimile or email. When you send us an email, that address will be recorded automatically for purposes of replying to your email. If you represent a corporate entity, such as a professional sports organization, by providing your email address, you are subscribing to our electronic newsletter and product updates, which may include information about new features and new services. You may unsubscribe from this content by following the steps detailed in the email footer or by contacting support@sensearena.com.
We may receive and store certain types of website usage information when you visit our websites. Website usage information helps us determine how visitors arrive, what type of content is most popular and which visitors are interested in particular content and advertising. We may collect the page visited, the time, the source of the request, the type of browser making the request, the preceding page view and other information about your engagement with our site and services. We may also collect your IP address and your Device Identifier. A Device Identifier is a number automatically assigned to the computer, cell phone or tablet used to access the Internet. We may associate your Device Identifier with the personal information you provide.
When you browse our website(s), we may collect information about you, regardless of whether you have created a registered user account. However, if you choose to access our websites anonymously, we may not be able to provide you with particular products or services. We collect and store personal information if you provide any such personal information, register as a user, provide details at an event, complete a survey, or supply personal details through any other form of correspondence. SA uses this information to provide products and services, as well as for billing, identification, authentication, products, and services improvement, contact and research purposes. This information may include: date, time, computer identity, crash data, device type and setting, operating system, language, region, log preferences, registration key, license level, license code, license code status, code registration date, last validation date, Ethernet address, IP address, MAC address, licensed software name and version, OS version, and any other information about user actions required to improve, support and maintain our software.
3. Player Profile Pages
These pages may contain and therefore collect: name, home and email addresses, phone number, school (name, city and state), graduation year, parent/guardian information (name, relation, email and phone), age, birth date, photograph, height, weight, Twitter handle, sports position, performance statistics, speed and strength information, sports awards, sports videos featuring the player, and other player profile information, as may be updated from time to time. This information can be accessed by the player, coaches and team administrators. The general public may have limited access to player profile information based on administrator selected privacy settings. Home and email addresses, phone number, parent/guardian information (name, relation, email and phone), age, birth date, graduation year and sports awards are not available to the general public by default.
4. Data Storage
SA uses third-party vendors and hosting partners to provide the necessary hardware, software, networking, storage and related technology required to run the SA website, and such third-party vendors may collect and store your data on behalf of SA. SA owns the code, databases and all rights therein. SA incorporates reasonable safeguards to help protect and secure your personal information. However, no data transmission over the Internet, wireless transmission, or electronic storage of information can be guaranteed to be 100% secure. Please note that SA cannot ensure or warrant the security of any information you transmit via its websites and/or products, and you do so at your own risk. The websites are general audience websites.
5. Disclosures to Third Parties
There are circumstances where we may wish to disclose or are compelled to disclose your personal data to third parties. We may share your personal information with: our subsidiaries, branches or associated offices, our partners, vendors, licensees, agents, representatives, distributors, independent contractors, legal advisors, our other professional advisors, and/or to any other third party where you have provided your permission.
Any disclosure to third parties will only take place in accordance with the applicable law and for the purposes listed. These scenarios include disclosure: (1) as required to provide products or services you’ve requested; (2) in order to provide partner-sponsored feature enhancements; (3) when necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms and Conditions of Use, or as otherwise required by law; (4) on a temporary or permanent basis for the purposes of a joint venture, collaboration, financing, sale, merger, reorganization, change of legal form, dissolution or similar event (in the event we are acquired by or merge with another company, you will be notified before your information is transferred); (5) to protect the security or integrity of our business, including our databases and systems, and for business continuity reasons; (6) to our legal advisors who may need to manage or litigate a claim; and (7) for any other purpose when we have your permission. Participating in promotions where you are asked to share information such as your name, address, email address or similar information is deemed permission to use such information for purposes of the promotion, including providing that information to any third party participating in the promotion.
6. Children
We do not knowingly collect personal information from children under age thirteen (13) (or the otherwise applicable age of digital consent in any particular jurisdiction), however, we understand that users of our products and services may occasionally be under the age of thirteen. Children under the applicable age of digital consent are not permitted to use our websites and services, and must request a team adult, parent or guardian (“Responsible Adult”) provide any personal data in connection with the site and/or services. We will delete any information later determined to have been collected from an underage user rather than provided by a Responsible Adult. Coaches and Account Administrators may add underage users to a team roster and/or direct invite codes to such users only with express written consent from a parent or legal guardian. SA is not liable for obtaining such consent on behalf of a team. SA products and services may provide age-appropriate groupings in which users can participate with other users of the same or similar age. Such users must obtain a Responsible Adult’s permission to provide the information (full name, birthdate) necessary to join such a group, and a Responsible Adult will always be able to remove a user from any such group and contact SA to have the applicable information deleted. If requested, SA will provide assistance to the Responsible Adult to have such information removed. SA will use the provided information solely to enable users to participate in age-related training and activities and will remove such information when it is no longer needed.
7. Web Beacons
Our website contains electronic images (generally, single pixel .gif images) called “web beacons.” Web beacons allow SA and third parties to monitor and collect information about the viewer of the web page, web-based document, email message or other communication, such as the type of browser requesting the web beacon, the Device Identifier that the web beacon is sent to, and the time the web beacon was viewed. SA uses web beacons to count web browsers, visits and page views. It also uses beacons to monitor traffic and conversion patterns, to personalize your experience, including advertising and content, and to determine whether or not messages were opened, links were clicked, or notifications/offers were acted upon.
8. Cookies
A “cookie” is a small amount of data that often includes an anonymous unique identifier that is sent to your browser from a website and stored on your computer’s hard drive. When you access this website, cookies may be sent to your web browser and stored on your computer or mobile device. We use cookies to record information about your online preferences and allow us to tailor our websites to your interests. Information supplied by cookies can help us to understand the profile of our visitors and help us to provide you with a better user experience. It also helps us to recognize when you are signed in to your SA account and to provide a more personalized experience. Additionally, SA uses cookies to serve some targeted advertising. To help promote SA teams and players, we sometimes embed content from social media and other third-party websites. These may include YouTube, Twitter, Facebook, SoundCloud, Vine, Instagram, Pinterest and Flickr. As a result, when you visit a page containing such content, you may be presented with cookies from these websites and these third-party cookies may track your use of the SA website. SA does not control the dissemination of these cookies and you should check the relevant third party’s website for more information.
When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by contacting support@sensearena.com.
9. Hosted Service Partners and Their Privacy Options
Our major network advertising partners include Meta, Google, Twitter, Bloomreach, and their respective advertising networks. These partners may use cookies, web beacons, and similar technologies to collect information and use that information to provide measurement services and target ads. If you wish to restrict, remove, or refuse to accept cookies which are set by any website (including this website), you should do this through the browser settings for each browser you use to access the Internet. The Help function within your browser should tell you how to do so. For further information about how to restrict, remove, and refuse to accept cookies, visit www.aboutcookies.org or www.allaboutcookies.org.
You can opt out of Facebook collection here. You can opt out of Google analytics here and adjust other Google privacy settings here. Twitter also uses conversion tracking and tailored audience products for advertisements. You can modify your Twitter privacy settings here. Our website may also provide hyperlinks to other websites owned and controlled by others. SA is not responsible for the privacy practices of any website that it does not own or otherwise control, and you should read the privacy policies of websites owned and controlled by others before deciding whether to proceed.
10. Tracking
SA’s website does not respond to “do not track” settings in browsers.
11. Retention of Personal Information
Your personal information will be retained for as long as it is necessary to carry out the purposes set out in this Privacy Policy (unless longer retention is required by applicable law). However, we will not retain any of your personal information beyond this period and the retention of your personal information will be subject to periodic review. We may keep an anonymized form of your personal information, which will no longer refer to you, for statistical purposes without time limits, to the extent that we have a legitimate and lawful interest in doing so.
12. Confidentiality and Security
SA is committed to seeking to safeguard all personal information that you provide to us; seeking to ensure that it remains confidential and secure; and taking all reasonable steps to ensure that personal privacy is respected. All our data is stored in written or electronic form on our servers and computers and in various physical locations. We maintain physical, electronic, and procedural safeguards to protect your personal information from misuse, unauthorized access or disclosure, and loss or corruption by computer viruses and other sources of harm. We limit access to personal information to those staff members, joint venture partners, subsidiary companies and third parties who need to know that information for the purposes set out in this Privacy Policy.
13. Compliance with Privacy Laws
SA complies with the data protection and privacy laws to which it is subject. You should satisfy yourself that you are familiar with those laws, including any exceptions which may apply under them. You should also be aware that privacy laws in various jurisdictions may change from time to time. Except to the extent expressly stated otherwise in this Privacy Policy, SA accepts no obligations with respect to the handling of personal information other than those mandated by law in the country which has or countries which have jurisdiction over SA in any given circumstances.
14. Grounds for Processing in the EU/EEA
If you are in the European Union and/or European Economic Area, to process your data lawfully we need to rely on one or more valid legal grounds. The grounds we may rely upon include: (1) your consent to particular processing activities. For example, where you have consented to us using your information for marketing purposes; (2) our legitimate interests as a business (except where your interests or fundamental rights override these). For example, it is within our legitimate interests to use your data to send you our electronic newsletter and product updates if you represent a corporate entity (unless you have unsubscribed); (3) our compliance with a legal obligation to which we are subject. For example, we have a duty to investigate and respond to complaints made against us and may need to process your personal information as part of such investigation; or (4) if you are a customer, or are representing a customer, because processing your personal data is necessary for the performance of a contract.
15. Your EU/EEA Data Protection Rights
Please contact us at support@sensearena.com any time to exercise any of your data protection rights. Data protection law applicable to individuals in the European Union and/or European Economic Area provides individuals with certain rights, including the right to access, rectify, withdraw consent, erase, restrict, transport, and object to the processing of their personal information. Individuals also have the right to lodge a complaint with the relevant information protection authority if they believe that their personal information is not being processed in accordance with the law. Further information about your rights is set out below:
Right to obtain a copy of your personal information. You may have the right to obtain a copy of the personal information we hold about you.
Right to rectification. You may request that we rectify any inaccurate and/or complete any incomplete personal information. If we disagree and believe the information to be accurate and complete, we will advise you and include a notation on the record that you dispute the information’s accuracy. We will respond to your request to correct or supplement your personal information within a reasonable time period and, in any event, within any time period specified in relevant laws.
Right to withdraw consent. You may, as permitted by law, withdraw your consent to the processing of your personal information at any time. Such withdrawal will not affect the lawfulness of processing based on your previous consent. Please note that if you withdraw your consent, you may not be able to benefit from certain service features for which the processing of your personal information is essential.
Right to object to processing. You may, as permitted by law, request that we stop processing your personal information. You also have the right to ask us not to process your personal data for marketing purposes.
Right to erasure. You may request that we erase your personal information, and we will comply, unless there is a lawful reason for not doing so.
Your right to lodge a complaint with the supervisory authority. We suggest that you contact us about any questions or if you have a complaint in relation to how we process your personal information. However, you do have the right to contact the relevant supervisory authority in the relevant country directly. In the UK, this is the Information Commissioner’s Office at ico.org.uk.
16. International Transfer of Personal Data
Individuals in the European Union should be aware that SA may transfer your personal data to a third party in countries outside the EU for further processing in accordance with the purposes set out in this Privacy Policy. In particular, your personal data may be transferred throughout the SA group and to our outsourced service providers located abroad. In these circumstances, we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate technical, organization, contractual or other lawful means. 20. California Privacy Rights
Cal. Civ. Code § 1798.83 (2006) permits users of our websites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to support@sensearena.com or write us at: 11 Cabot Rd, Woburn, MA, 01801.
17. California Privacy Rights
The California Consumer Privacy Act (CCPA) provides California residents with specific rights regarding their personal information. You have the right to know that we may have collected the following Personal Information directly from you:
| Category of Personal Information | Purpose for Collection | Disclosed for a business purpose? | Sold for a business purpose? |
|---|---|---|---|
| Identifiers (ex, name, online identifier, email, address, phone, social media handles) | Performing services at your request, which include facilitating your access to and use of our products and services and responding to direct communications | Yes -- only to service providers /subprocessors listed in the "Disclosures to Third Parties" section above | No |
| Personal Information categories listed in the California Customer records statute (ex. name, email, address, telephone number, credit card number, payment information, education, employment history) | Performing services at your request, which include facilitating your access to and use of our products and services and reviewing employment applications | Yes -- only to service providers /subprocessors listed in the "Disclosures to Third Parties" section above | No |
| Internet activity (ex. details about interactions with our products and services) | Administering and maintaining our products and services, including linking a log file to an individual to improve our products and services | Yes -- only to service providers /subprocessors listed in the "Disclosures to Third Parties" section above | No |
| Geolocation data (ex. IP address) | Verifying U.S. sanctions compliance Enable products and services to work correctly | Yes -- only to service providers /subprocessors listed in the "Disclosures to Third Parties" section above | No |
| Professional or employment related information | Performing services at your request, which include reviewing employment applications | Yes -- only to service providers /subprocessors listed in the "Disclosures to Third Parties" section above | No |
California residents have the right to request that we disclose to your certain information about our collection and use of your Personal Information over the past 12 months. After we receive and verify your request, we will disclose:
The categories of Personal Information we collected about you;
The categories of sources for that Personal Information;
Our business or commercial purpose for collecting or selling that Personal Information;
The categories of third parties with whom we share that Personal Information;
The specific pieces of your Personal Information we have collected; and
If we sold or disclosed that Personal Information for a business purpose, two separate lists of what was sold and what was disclosed and the categories of Personal Information in each case.
You also have the right to request that we delete your Personal Information from our records and direct any service providers to delete that Personal Information from their records. After we receive and verify your request, we will delete that Personal Information unless a legal exception applies.
Any request to exercise your CCPA rights should be submitted either via email to support@sensearena.com or write us at: 11 Cabot Rd, Woburn, MA, 01801. We will not discriminate against you for exercising any of your above rights, including: denying you access to our products and services; charging you a different price to access to our products and services; providing you a different level of service; or suggesting that you may receive a different price or level of service.
18. Contact Us
This website is owned and operated by Sense Arena, LLC. dba SA.
SA Legal Department 11 Cabot Rd, Woburn, MA, 01801, United States email: support@sensearena.com
21. Changes
SA may periodically update this Privacy Policy. The most current version of the Privacy Policy will govern our use of your information and will always be available at www.sensearena.com/privacy-policy. By using the websites and products, you acknowledge your agreement to the terms of this Privacy Policy. We will notify you about material changes in the way we treat personal information by sending a notice to the email address specified in your membership account or by placing a prominent notice on our website.